Saturday, February 15, 2014

Chelsea Facebook Page and Other Big Four in Egypt

Digital Boom inducted a report about big four in Egypt 
On 23rd of January, Chelsea FC showed interest in the Egyptian player Mohamed Salah, who gained a great popularity during his career with FC Basel, since that date and till now, Chelsea’s Page on Facebook is suffering Egyptians’ comments in Arabic with thousands of likes on each comment. Hence, we decided to analyze what’s happening and present a full image about fans’ behavior and social media statistics to understand the impact on Chelsea’s social media presence and how can they tackle that in the future.
First, let us show you the full image from the beginning with Mohamed Salah’s transfer and how was it trending worldwide.

Chelsea Facebook Announcement On 23rd Of Jan:

Buzz Trend: 270K tweets in the first 5 days after Chelsea’s announcement, peak time was Jan 23rd

Salah Trend on Twitter - Digital Boom

*  Trend is based on Mohamed Salah keywords in Arabic & English on twitter in the last 30 days.

What Is Happening On Chelsea’s Facebook Page?

  • Starting Jan 23rd, Massive comments from Egyptians on Chelsea’s Facebook posts
  • Type of comments is all sarcastic, showing support for Mohamed Salah, and threatening Chelsea if Salah didn’t play
  • Chelsea’s fans from all over the world started to notice the Arabic comments and ask the Egyptians to comment in English instead 
  • Chelsea’s fans got annoyed because of the massive comments and started to ask the Egyptians to stop spamming the page

We collected few examples of what happened and still happening:

That leads us to ask a series of serious questions:

1- How Many Egyptian Fans Do Big Four Have On Facebook? 

big four

 2- What Happened after Mohamed Salah’s transfer to Chelsea?
top countries

Manchester United Arabic Post For Egyptian Fans
man utd
Finally, Chelsea Fans From Egypt Are Growing Rapidly, And In 5 Years They May Reach +5 Million! 

  • So Should Chelsea, Liverpool, Arsenal and Man UTD start hiring Egyptian Social Media Agencies for their Facebook Pages and keep the Egyptian fans positively engaged? 
  • Do Chelsea online team have any future plans for their Egyptian fans after Mohamed Salah’s end of contract? 
  • Can Chelsea have a better opportunity to gain fans from Egypt like this?
  • Will other clubs in the premier league start looking for Egyptian players to expand their popularity in Egypt?
Let us know your thoughts on this, drop us comments below and on our Facebook page and let us know your expectations from the big club “Chelsea FC”.
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Wednesday, July 24, 2013

Muslim Brotherhood #Military_Coup hashtag stats!

Muslim brotherhood still cannot understand that 30th June was a full revolution and it's not a military coup, hence they have created a hashtag to escalate their loss to the world asking for a military support in Egypt. 

How can they do that? By inventing that what is happening in Egypt is a military thing and democracy needs your support in Egypt #Militarily

So that they created a hashtag called #Military_Coup to make it like there's a military coup in Egypt. 

This is to let you know where they stand now on twitter and what is their real position on the liberal social network. 

Hashtag Buzz Trend 

55K is the total number of Tweets/RTs


Number of participants: less than 4.5K 
However there're too many RTs to uncover liars and MB accounts on twitter like @Nadiaglory and other fake persons

Top Tweets: 

Your hashtag doesn't generate more than 2K tweets including RTs per day 

Reachability: Your own network ya Gihad El Hadad :) 

بخ ياسبرايت

Monday, June 17, 2013

Facebook #Hashtags and Privacy Issue!

Facebook Hashtags work on personal profile posts, fan page posts, group posts, event posts, and all comments. As with all personal profile features on Facebook, privacy settings prevail. 

If you publish a post on your profile to friends only, and the post contains a hashtag, the hashtag will be clickable and open up to display all other posts on Facebook containing that hashtag but: 
  • Only friends can see friends-only posts that show up in hashtag searches. - Public posts—with or without hashtags—are public. 
  • Private (friends-only) posts—with or without hashtags—are private and visible to friends only.
  • Even when friends include hashtags in comments on your friends-only thread, your post is still private and visible just to your friends.
  • With hashtags shared in private groups, the hashtag will open to show public posts with that tag (along with any friends' posts with that tag), but posts from the private group would only show to members.
  • Individual comments on threads do not surface in hashtag searches; just posts show in searches.

Based on the above facts: 
  • Facebook hashtags aren't effective like twitter because of the privacy issue.
  • Facebook made a huge favor to twitter by giving awareness on hashtags. (twitter best utility) 
To win:
Facebook has to connivence their users to change their posts visibility to PUBLIC and that will be totally hard why?

On twitter there's nothing to lose while on facebook you will be under a huge threat:
  • Users on facebook are keeping all their life photos, gave a lot of details on their lives (work, experiences, school, collage, material status, life-events, families, close friends, and much more...)
  • While twitter has nothing than an Avatar and a small BIO 
  • For brands: 
  • Facebook hashtags aren't measurable like twitter and i believe that social media tools won't be able to do so because of facebook API issues. 
  • When people search or click hashtags and find no useful or new, up-to-date stories. 

Conclusion: from my point of view, i believe that facebook hashtags will fail BIG TIME, It's my pleasure to receive your comments and have more insightful conversation :) 

Tuesday, June 11, 2013

HTC and Samsung Twitter War

HTC and Samsung have started a war of words on Twitter, both started to exchange twitter slaps! Here you go the full story.. 

HTC UK tweeted that they won the “hottest phone of 2013” at the mobile awards copying Samsung UK in their tweet

Both Samsung & htc started to exchange Twitter slaps on public

A funny reply to both Samsung & htc who didn’t reply to each other or LG

1.Neither Samsung nor htc won in that war but LG who took over them by a wise tweet

2.Other competitors can take advantage while you’re stuck with another

3.LG UK gained 7K followers because of tweet taking over competitors

4.Customers do not care about awards you take but benefits they get from you

5.People love to see brands fight and harm their brand names to laugh and that’s clear from the number of retweets and favorites

6.Do not tag your competitor in outgoing messages and do not reply to any of 
their messages 

7.Respect your competitors to get people’s respect

If you were Samsung, would you reply htc? 

Monday, May 20, 2013

اختطاف الجنود لإحراج وزير الدفاع وكسر هيبة مصر وجيشها

أولا خبر خطف 7 جنود ثانيا فيديو للجنود تحت تهديد السلاح ورسالة ضمنية من الخاطفين ان الرئيس مرسي هو من يملك الحل وان وزير الدفاع قاعد علي كرسيه ولا يكترث بجنوده مع ان 6 من الجنود المخنطفين من قوات الشرطة وفقط عريف متطوع من الجيش !!

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