Sunday, February 10, 2013

Coca Cola Egypt's #Etganen Campaign Social Media Success


Again, +Coca-Cola Egypt impresses the community with a new POSITIVE campaign! Etganen "Be Crazy" which gained 2.6 million views on YouTube in less than a month to screw mobinil's song last Ramadan. 

Coca Cola Egypt is considered number 1 brand YouTube channel in Egypt after this huge success for their newest campaign #Etganin

Concept: Do something crazy and bring happiness to people who need it, don't look to people's negative comments, do what you feel comfortable and will bring happiness to others. 

The campaign on social media: 
Campaign has started on social media 6th of Jan, 2013 by uploading the commercial ad on YouTube to get 2.6 million views in one month! 

People loved the positive lyrics and was a perfect choice to let Karaoke band and Aida El Ayoubi perform it 

Watch Coca Cola Egypt's Commercial ad 



Today, Coca Cola has uploaded the full song to their YouTube channel which received around 60K views in less than 24 hours and counting... 


The campaign inspired fans to generate their own content using #Etganen song: 



Finally, Coca Cola has succeeded to explore the positivity in their fans by giving a simple idea with valuable principles 

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