Saturday, February 15, 2014

Chelsea Facebook Page and Other Big Four in Egypt

Digital Boom inducted a report about big four in Egypt 
On 23rd of January, Chelsea FC showed interest in the Egyptian player Mohamed Salah, who gained a great popularity during his career with FC Basel, since that date and till now, Chelsea’s Page on Facebook is suffering Egyptians’ comments in Arabic with thousands of likes on each comment. Hence, we decided to analyze what’s happening and present a full image about fans’ behavior and social media statistics to understand the impact on Chelsea’s social media presence and how can they tackle that in the future.
First, let us show you the full image from the beginning with Mohamed Salah’s transfer and how was it trending worldwide.

Chelsea Facebook Announcement On 23rd Of Jan:

Buzz Trend: 270K tweets in the first 5 days after Chelsea’s announcement, peak time was Jan 23rd

Salah Trend on Twitter - Digital Boom

*  Trend is based on Mohamed Salah keywords in Arabic & English on twitter in the last 30 days.

What Is Happening On Chelsea’s Facebook Page?

  • Starting Jan 23rd, Massive comments from Egyptians on Chelsea’s Facebook posts
  • Type of comments is all sarcastic, showing support for Mohamed Salah, and threatening Chelsea if Salah didn’t play
  • Chelsea’s fans from all over the world started to notice the Arabic comments and ask the Egyptians to comment in English instead 
  • Chelsea’s fans got annoyed because of the massive comments and started to ask the Egyptians to stop spamming the page

We collected few examples of what happened and still happening:

That leads us to ask a series of serious questions:

1- How Many Egyptian Fans Do Big Four Have On Facebook? 

big four

 2- What Happened after Mohamed Salah’s transfer to Chelsea?
top countries

Manchester United Arabic Post For Egyptian Fans
man utd
Finally, Chelsea Fans From Egypt Are Growing Rapidly, And In 5 Years They May Reach +5 Million! 

  • So Should Chelsea, Liverpool, Arsenal and Man UTD start hiring Egyptian Social Media Agencies for their Facebook Pages and keep the Egyptian fans positively engaged? 
  • Do Chelsea online team have any future plans for their Egyptian fans after Mohamed Salah’s end of contract? 
  • Can Chelsea have a better opportunity to gain fans from Egypt like this?
  • Will other clubs in the premier league start looking for Egyptian players to expand their popularity in Egypt?
Let us know your thoughts on this, drop us comments below and on our Facebook page and let us know your expectations from the big club “Chelsea FC”.
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